top of page

the journey so far

At Driven to Success Ltd, we care about our community.

We are committed to supporting the education of people in New Zealand in becoming better drivers and succeeding in passing their theory driving test.

In 2015 I was part of a team educating people in the community who were finding studying for their driving theory test daunting and difficult and that got me thinking.

So I went home thinking, there must be another way helping people who were illiterate, as well as those not able to process and retain information prior to taking their theory driving test.

Within a 24-hour period, my board game was designed. 

The game gives people the opportunity to proactively play and learn in a fun and enjoyable atmosphere with family and/or friends.


It not only supports the community but also gives the opportunity to educate younger children throughout New Zealand schools and colleges.

​In addition, it gives people throughout New Zealand the opportunity to grow their knowledge and understanding of the New Zealand Road code laws as well as those needing further education and support.

​The concept and structure of this game are the first of their kind throughout all of Australasia. There is no other like this. Although there are other tools and learning material available within New Zealand, Driven for Success is guaranteed to be competitive and fun, while at the same time giving people the opportunity to learn and succeed.

The only concerns parents need to worry about after playing this game with their children will be the new challenges, they will encounter driving them to and from school as it will never be the same again.

​So, start your journey here pre-order your game and be driven for success!

I am one of six children. My father served in the RAF where he and my mother met. When I was a toddler, our family travelled around the world before settling back in England in the 1970s.

My family means the world to me, we are all a very close unit no matter where we all are in the world.


At an early age, the two things I wanted to be in life were to be a professional footballer and a Police Officer.


Despite early efforts, my hopes of a football career were short-lived, but 20 years later I was successfully employed by the Metropolitan Police Force in England. After 10 years of service in 2008, I transferred to New Zealand Police.


When we moved to New Zealand my wife’s two other daughters Claire and Vicky decided their destiny was to remain in England where they are to this day.

In 2011 due to family reasons, my immediate family and I returned to England for a 2-year period before returning “home” to New Zealand in 2013.


Upon our return to New Zealand in 2013 I secured employment within the Department of Corrections where I work to this day.

We live in Auckland my wife Elaine, works at Pack n Save, and my daughter Abi, a beauty consultant.


My aim in life has always been to help others that’s why for me, my employment within the Police and Department of Corrections has been great career moves making the decisions.


Now, I am processing and manufacturing my board game to further support and educate the people of New Zealand.


The main issues identified in New Zealand have been: - Gangs’ Drugs, Domestic Violence, Depression, and Suicide which sadly, statistically identify New Zealand as having the highest rate in the world. In addition, not having a driving licence has also been identified as another stumbling block resulting in low esteem, unemployment, and ultimately re-offending with driving offending being another contributing factor.


Our focus as a company will be engaging with New Zealand Police, Department of Corrections, Ministry of Education, Ministry of Transport, Ministry of Social Development, Transport Authorities, Vehicle Testing New Zealand, Automobile Associations, as well as supporting driving schools throughout New Zealand.


The purpose of this game is to support people with passing their driving theory test as well as maintaining road code knowledge throughout their lifetime while at the same time, projecting the game into New Zealand schools, homes, and the community.


Driven To Success wants to also give back to New Zealand and will be contributing $1.00 donations from every game sold to support charities close our hearts. 


The charities we have chosen to support are: - Breast Cancer, Domestic violence, Life Matters Suicide Awareness Trust NZ, Starship, and Barnardo's. Donations will be spread evenly between all charities. More information about our charities can be accessed from our website.


Moving forward as a company, pending the success of this game, we will be promoting it around the world and hopeful with moving it into the Technology and entertainment sector with Apps, enabling us to promote our company to a much wider audience.

I would like to dedicate my game to my parents George and Shelia Elford. The love, support, and upbringing they have given have made me what I am today. In addition, my younger brother Jeremy Elford for his inspiration, support, advice, artwork, board design, and other components of this game has made it the success it is today.

bottom of page